THE MISSION OF THE FAMILY BUSINESS
When Pietro Barilla opened his shop in Parma, his main concern was to produce good food. Today, this principle has become Barilla's business foundation. The three brothers Guido, Luca and Paolo Barilla have been running the now international company for over 30 years and are sticking to the vision of their great-grandfather, who was all about producing good food. This principle has become a business principle today:
"The joy of good food for a better life. Bringing people closer to the joy of good food and making quality the choice for a better life, from each individual to the planet. Because this is how we are nurturing the future, today."
8,700 people work for the company and within the supply chain to carry these core values and passion for quality from the field to the plate. The Barilla Group's goal is to give people the joy of high-quality and carefully prepared food. All products are made with selected ingredients from responsible supply chains to contribute to a better present and future.