Mark is a passionate and experienced trendwatcher who advises and supports organizations in understanding the future and in shaping their own. With a proven track record in trend research and trend activation, he thrives in moments when organizations feel uncertain, puzzled, or overwhelmed about which direction to take. In such situations, Mark brings clarity, inspiration, and a deep sense of dedication to help uncover new growth opportunities.
Alongside his work at Freshmark, Mark is also a lecturer in Trendwatching, with extensive experience in the higher education sector. His background in business development, sales, and marketing enables him to connect effectively with clients and align insights with their strategic goals. Mark holds degrees from Erasmus University and Brandeis University, and combines academic depth with practical foresight to bridge the gap between research and real-world innovation.
For more, visit www.freshmark.nl or follow @freshmarked on Instagram.