The 4Ps at Work: How Picnic Shapes the Future of Online Grocery
How do data and creativity come together to manage an entire product category in one of Europe’s fastest-growing online supermarkets? In this interactive workshop, you’ll get a behind-the-scenes look at Picnic’s approach to Category Management - and apply the classic 4P marketing model (Product, Price, Promotion, Place) to real business challenges. Join us to think like a Category Manager and shape your own strategy for one of Picnic’s key product categories!