Innovative trade marketing for s.Oliver deodorants: Short-term sales increase and long-term brand stabilization
S.Oliver deodorants need to be positioned more attractively for the relevant target group in stationary retail. This requires a short-term 360° marketing campaign with a focus on sales through trade marketing activities, as well as a long-term brand strategy. Work as a team to develop both the short-term campaign, which should lead to increased sales, and the brand strategy to establish s.Oliver deodorants on the market in the long term.