"Closing the Meaningful-Salience Gap
Imagine being the driving force behind a groundbreaking FIFA World Cup 2026 campaign – a global event that captivates billions of people.
Your challenge: Develop a concept that not only captures the worldwide fascination for the FIFA World Cup but also makes the Dr. Oetker brand more meaningful and distinctive. Your idea should firmly anchor the brand in the minds of the target audience and strengthen the connection between meaning and visibility.
But that’s not all! Your concept will be part of an exciting pitch contest where the best ideas compete against each other. The grand finale: A celebratory winner’s ceremony where your innovative thinking could take center stage.