Workshop Royal DSM
Several potential products appear on a shuffled set of note cards, one product per card. Upon drawing the cards, students will then receive a random target group to which they have to sell the product to. The students will then be challenged to come up with at least one sustainable idea that will change the product and align it with the needs of the target group in a limited amount of time. After the time limit has passed, the students will have the opportunity to volunteer and pitch their ideas to their "target group" (i.e. their fellow peers), the best performers will receive special prizes.
The objective of this workshop is to motivate students to influence and shape their ideas with creativity and innovation