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Workshop Procter & Gamble

How do you launch a brand new innovation in the market?

How do different departments – Marketing, Sales & Finance – work hand in hand to make this launch a success?

Which factors influence a successful launch and what are the biggest obstacles?

And what is actually important to customers and consumers?

With this real-life case study, you will work in a multifunctional team on the launch of the newest innovation, to make this a breakthrough launch!