Identify solutions to increase visibility of METRO Own Brand in Social Media channels, relevant for our main customer target groups (HoReCa and Traders)
METRO OB share of voice in Social-Media raised from below 2% in 2019, up to 16% in 2022. Still, the target of professional B2B audiences' reach is rather limited.
In the context of METRO's overall wholesale transformation and the launching of the OB Social Media playbook, we would like to explore where and to whom we should communicate vie the digital channels.
Expected Outcome: Recommendations & ideas for increasing reach of our Own Brands within the relevant professional communities.