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Workshop SMP Strategy Consulting (The Winner takes it all)

All of our behavior as end customers has changed significantly in recent years. Above all, convenience experiences (simplicity, transparency, speed, availability) with platforms such as Google, Amazon, Facebook and Apple influence behavioral change. After initially focusing on the customer interface, they are increasingly addressing the entire value chain with their range of services. Against this background, business models are changing in all sectors. Together we face the challenge of how today's leading companies will remain relevant for customers in the future with the help of platform-based ecosystems and at the same time achieve high user satisfaction.