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Workshop Mäurer & Wirtz GmbH & Co. KG (How to hype a niche fragrance brand?)

If you are into the world of fragrances and also into social media - we present you the most interesting business case at this year’s Maastricht Business Days.We are Mäurer & Wirtz, one of Europe’s most renowned fragrance companies.We are growing our business in the e-commerce and D2C division and want you to create an awareness campaign for one of our brands in the niche fragrance department.

The clue? The awareness campaign should focus on organic content and growth to make the brand visible to a bigger audience.

Interested? Then join us at our workshop! Looking forward to you and lets create together.

Students must bring a laptop and smartphone.